ECOMMERCE REPORTING
Ecommerce reporting is capable of advanced shopping cart analysis when used in conjunction with the miva shopping cart or other advanced shopping cart software. When the e-commerce function is enabled, you will get two entire additional reporting sections, E-commerce and Revenue Source, which comprise 13 separate reports. These allow you to analyze not only the items sold, revenue earned, and value of referrals and search terms, but also tell you where your revenue came from, down to the city level (based on buyers' addresses).
|